With 500M+ streams and over 30 years as a senior-level music executive and International Professional DJ across Australia and the Middle East, I operate at the highest level because I've built it from the ground up.
My career is defined by a dual lens perspective: navigating the strategic inner workings of global giants such as Sony, Universal, Warner, Apple, TikTok, Coca-Cola and Emirates, while maintaining a three-decade pulse on the global club and events circuit.
During my tenure as Director at EMI Group MENA and Executive Producer for The Voice and X Factor, I worked across the major label ecosystem and its affiliated labels including Jive/Zomba Records, Capitol, Virgin and BMG, contributing to 50+ #1 regional products.
In addition, I've worked directly and indirectly with global artists including Will Smith, Backstreet Boys, NSYNC, Coldplay, Jason Derulo and Nile Rodgers, producers such as RedOne and Quincy Jones, and major Arabic artists including Nancy Ajram, Asala, Myriam Fares, Hamaki and Tamer Hosny.
I've also been responsible for licensing music into Hollywood blockbusters including Sex and the City, Green Zone, Coco and HBO's Here and Now, along with publishing and music clearances for global TV commercials.
Master of Business Marketing · Certified NLP Practitioner & Hypnotherapist
